Paid Search is the sponsored search results that appear at the top of Google search listings. Typically they are the first two results when you run a search query.
Doing this organically through best SEO practices is playing the long game, so many companies choose paid search advertising to ensure their webpage is at the top of the list without having to organically build an audience using SEO. Our team of experts are fully experienced in paid search advertising, so you’re in good hands.
Remarketing targets your advertising to audiences that have already visited your site.
It’s a great way to improve conversion, turning window shoppers into customers. You can do this through Google AdWords with text, image or video adverts, YouTube with video adverts, and Facebook by advertising to those who have previously visited your Facebook page.
Although Google is often thought to dominate this sector, other search engines also offer PPC advertising, so it might be worth thinking more broadly.
Yahoo and Bing are excellent search engine companies to engage with for your advertising needs.
Display advertising is an advert placed on third-party web pages, either text or graphics. It is also known as banner advertising. It is a relatively affordable method of promoting your brand to relevant audiences.
Google Shopping adverts, also known as product listing ads, appear in the sponsored search results. Your advertisement will display a product image with its price. It is different to paid search, which only shows text ads. If you are an e-commerce business, it is a perfect solution for driving more sales through your website.
To help you maximise your use of PPC, we can offer a thorough a PPC audit, analysing how and where you are using PPC and exploring areas for improvement. We want to make sure you are using every penny of your ad budget wisely and are set up to meet your full potential. We also monitor Google analytics for your PPC campaigns, ensuring they are being tracked efficiently, helping you to achieve your marketing goals.
Starting from the ground up is challenging; we understand this and want to make it easier for start-ups to burst into the digital space. PPC for start ups is a great tool because it offers an organic way to form your audience.
It can take time to climb the search engine ranks but, luckily, you are familiar with that waiting game. Do bear in mind that when a company is new, it is likely that you will need to spend more on your PPC budget.
Our work speaks for itself, but it's always nice to hear feedback from our clients too. Here's what they are saying..
Own your space has recently designed a website for my business. Great bunch of guys and the quality of the site is a really high quality, with lots of room and future proofing put in place for future development.
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The OwnYourSpace team designed us a website which went live a couple of weeks ago, the results so far have been fantastic.
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A PPC agency helps you to manage your PPC (pay-per-click) marketing campaigns. It is a great way to work with specialists who fully understand PPC marketing and can help you maximise your strategy without the commitment of a salary for an internal hire.
A PPC agency can work with you as a trusted partner to create the right campaign for your business and budget and provide you with support and guidance as you gain confidence in this area of marketing.
Your budget really depends on what your lead goals are. You can choose to spend a smaller amount monthly, or a more significant amount on a quarterly basis. It really depends on what you want to achieve and what you can afford to spend.
Learning about PPC is not difficult, but it is an incredibly time-consuming process. So, for most businesses, it is advisable to use a PPC expert, freeing you up to focus your time on what you can best bring to your business.
Google ads work on an auction system, rewarding businesses that have top-notch ad campaigns with lower costs and better ad placement.