The Goal:
To boost their online visibility for localised searches, see more visitors land on the site and increase conversions.
Built a new website and an ongoing SEO strategy to see them reach the top position on Google.
Our Strategy:
Own Your Space immediately looked to rebuild and redesign the website utilising Harris and Partners’ new brand guidelines. One of the main issues to fix was the speed performance of the website, in preparation for the Core Web Vitals algorithm update. There were also a number of on-page content issues; nearly 1/3 of all of the pages were missing a main heading (H1).
It was decided a local SEO strategy would yield the quickest ROI by building a footprint within Toronto, and the Southern Ontario areas to target approx. 8000+ debt relief keywords. This would walk hand-in-hand as Harris and Partners would expand to 49 locations over the next 12 months.
45%
increase in impressions
95%
increase in users
92%
increase in clicks
43%
increase in leads