A conversion rate is equivalent to the number of site visitors who perform a desired action on the website i.e. purchasing products or services or clicking a link to sign up.
The average conversion rate is usually somewhere between 1 and 4%.
However conversion rates can vary depending on the goal of the conversion and because of the fact that no website or user is the same.
Our conversion rate optimisation services will help boost conversions on your site to drive more revenue and improve your business’ profits. Read on to find out more.
Conversion rate optimisation (CRO) focuses on boosting the number of users performing a desired action on the website i.e. purchasing products and/or services or clicking a link to sign up.
In order to increase conversions, your website and content needs to be engaging and expertly designed in order to appeal to your audience and encourage them to hit the check out.
We tailor our conversion rate optimisation services to your bespoke needs. Our digital team has all the specialist knowledge and tools at its disposal to boost your website traffic and secure those sales.
We will conduct extensive research to identify opportunities to increase conversions on your website whilst creating an optimal user experience.
Our digital experts will monitor the user journey on your site in order to conduct market research and identify your target audience and what they are looking for.
The homepage is often the first thing the user sees when they land on your website and therefore making a great first impression is vital for conversions.
The homepage provides a map to the user of what your website has to offer and where they need to go to find the relevant information they require.
We will highlight links that redirect visitors to other parts of the website that offer related, relevant and important information.
We will also encourage users to get in touch with you about your services using strategically placed call to actions (CTAs).
Blogs offer huge conversion opportunities as they offer extremely insightful information for users and if the content is engaging enough, then the user should want to find out more about how your services can help them.
We will craft engaging, thought-provoking blog content that will invite readers to learn more about topics by either leaving their email address or phone number.
In fact, studies have shown businesses who have adopted a primary focus on content marketing saw conversion increase x5 and the blog area of your website plays a pivotal role in boosting your content marketing efforts.
The purpose of a landing page is to create conversions.
A landing page is where a user will end up when they click a marketing ad or some form of digital material. A landing page is different to the homepage and is inherently designed to make a user take action.
A landing page can be optimised to show a snippet of the website’s content and encourage users to use the services via call to actions.
We will create an optimised landing page that truly captures the essence of your brand and will build a rapport between your business and the user.
Your website’s pricing page can often be the first place a visitor goes to in order to determine whether or not to use your services.
As part of our conversion rate optimisation service, we will modify price pages to ensure that you gain rather than lose your audience and emphasise the contact number they need to call for a price quote.