Case Study

Tubs Direct

Stats

70x

return on investment

58%

increase in conversions

44%

increase in online traffic

97%

ahrefs SEO score

Overview

Who is the client:

Tubs Direct

Client’s industry:

Hot tub retailer

What did the client want:

To bring in visitors to the website and boost sales.

What was the clients goals:

A full SEO package including regular SEO audits, technical changes i.e. scheme markup, site speed and meta data, content strategy and creation, and website hosting.

Tubs Direct wanted a fresh new website build that would drive conversions and provide the ultimate user experience, maximising sales and boosting their position in Google’s rankings

Tubs Direct was looking for a brand new optimised website build, designed to bring in visitors and boost conversions. The team at Own Your Space built a fresh website for them and offered a full SEO service, including:

We knew that content creation was going to be key for boosting Tubs Direct’s position in the rankings and so we began working on a content strategy that was informed by extensive keyword research. We wanted to make sure that the web content was relevant, high-quality and easily translatable by search engines.

We also knew that Tubs Direct would be massively benefited by local SEO and so we implemented Google My Business into our content strategy, boosting Tubs Direct’s visibility to local customers making relevant searches; with the goal of landing a spot in the top search results.

Hot Tubs

The Obstacles

Tubs Direct were struggling to build up an online presence and they wanted a website that would provide a positive user experience, as well as a content strategy that would boost sales. We had some issues with internal pages and broken links, this was inhibiting the user experience and so we had to review these and either remove or replace them to improve the overall performance of the site.

There were also some issues with thin content which is why we wanted to incorporate a lot of long-tail quality content to appease Google and drive in visitors.

The Results

After conducting a full technical audit to assess the health of the website, we got the health score up to 97% and have continued to provide quarterly reports, outlining our progress. Tubs Direct have since seen a 44% increase in online traffic, a 58% increase in conversions and boosted their ROI times 70. 

We are proud to see our client seeing such success and this drives us to continue with our strategy, always looking for opportunities to get the best possible results.