Case study

Primo Fashion

Fashion SEO

The stats

£12k

of revenue generated in the 1st hour of launching the new website

100%

increase in revenue year on year

3

new payment options introduced

Overview

Who is the client:

Primo Fashion Ltd

Client’s industry:

Online Fashion Ratailer (E-Commerce)

What did the client want:

To build a new website, that offers more flexibility and functionality for the owners and their customers.

What was the clients goal:

To generate more online sales, and have more payment options.

The Project

Primo Fashion were looking to take their website to the next level, as they felt restricted by some of the limitations and lack of support that they had received from Shopify.

As a business they were keen on growth and understanding that their business was heavily associated with their instagram following, they realised that they needed to find a way of bridging the gap between social media and website, which resulted in more sales.

Furthermore, the guys at Primo Fashion were also looking for a relationship whereby they could ask for insights and assistance as they continue to grow, as well as get a brand new website built for them.

Additionally, one of the areas they wanted to explore was alternative payment options. Allowing them to offer their customers more flexibility.

SEO for Fashion eCommerce

The Obstacles

They had a website built with Shopify, which has proven difficult, to get domains transferred from in the past. Fortunately, this was quickly resolved as Own Your Space, were given permission to speak to Shopify on Primo Fashion’s Behalf.

The Results

After overcoming the initial domain transfer issues presented by Shopify, Own Your Space were able to build a brand new website in quick succession, meeting all the requirements, specifically the multiple payment options feature, which included: Clearpay, paypal and apple pay.

Betterstill, launch day of the new website generated over £12,000 of revenue in the first hour! Since then the relationship between us and Primo has grown from strength to strength, as they now use our services for general maintenance and consultation, to ensure their website continues to perform as it has done from day 1.

The Client's Thoughts

"The boys in particular Ste at Own Your Space smashed it! We are really pleased with the look and feel of the website, they have implemented all our requests and helped us integrate the website with our social media channels too. Our website launch went amazingly well and we have since signed up to their maintenance packages, which have been amazing value for money, plus we’ve gone back to them to build our sister company website. Thanks boys!"

Matt, Owner, Primo Fashion